- Lectures: 28
- Students: 1
- Duration: 72 hours
Categories: Business
WHAT YOU WILL LEARN (TERM 1)
Overview of Marketing
Digital Marketing & Opportunities
Website fundamentals and Tools
Social Media Marketing
Content Planning & Promotion
Email Marketing
ENTRY PROFILE
FORM 4, O / A Levels
Undergraduates , Graduates
Working Professionals
This program is designed for those who aspire to be digital marketing professionals
EXIT PROFILE & JOB OPPORTUNITIES
Digital Marketing Executive
Curriculum
- 4 Sections
- 28 Lessons
- 72 Hours
Expand all sectionsCollapse all sections
- Fundamentals of Marketing and Digital Marketing9
- 2.1Segmentation, targeting and positioning
- 2.2Product & brand management
- 2.3Sales & distribution management
- 2.4Advertising & sales promotion
- 2.5Integrated marketing communications
- 2.6Introduction to digital Marketing
- 2.7Moving to the digital era: social, mobile, analytics and cloud
- 2.8Digital models for branding, sales, advertising and customer management
- 2.9Web, mobile and social channels for marketings
- Website Fundamentals and Tools6
- Social Media Marketing6
- Content Planning & Promotions7