CERTIFICATE IN BUSINESS & DIGITAL MARKETING
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Fundamentals of Marketing and Digital Marketing
- Segmentation, targeting and positioning
- Product & brand management
- Sales & distribution management
- Advertising & sales promotion
- Integrated marketing communications
- Introduction to digital Marketing
- Moving to the digital era: social, mobile, analytics and cloud
- Digital models for branding, sales, advertising and customer management
- Web, mobile and social channels for marketings
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Website Fundamentals and Tools
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Social Media Marketing
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Content Planning & Promotions