- Lectures: 28
- Duration: 72 hours
Categories: Business
WHAT YOU WILL LEARN (TERM 1)
Overview of Marketing
Digital Marketing & Opportunities
Website fundamentals and Tools
Social Media Marketing
Content Planning & Promotion
Email Marketing
ENTRY PROFILE
FORM 4, O / A Levels
Undergraduates , Graduates
Working Professionals
This program is designed for those who aspire to be digital marketing professionals
EXIT PROFILE & JOB OPPORTUNITIES
Digital Marketing Executive
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Fundamentals of Marketing and Digital Marketing
- Segmentation, targeting and positioning
- Product & brand management
- Sales & distribution management
- Advertising & sales promotion
- Integrated marketing communications
- Introduction to digital Marketing
- Moving to the digital era: social, mobile, analytics and cloud
- Digital models for branding, sales, advertising and customer management
- Web, mobile and social channels for marketings
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Website Fundamentals and Tools
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Social Media Marketing
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Content Planning & Promotions