CERTIFICATE IN BUSINESS & DIGITAL MARKETING
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- CERTIFICATE IN BUSINESS & DIGITAL MARKETING
Curriculum
- 4 Sections
- 28 Lessons
- 72 Hours
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- Fundamentals of Marketing and Digital Marketing9
- 2.1Segmentation, targeting and positioning
- 2.2Product & brand management
- 2.3Sales & distribution management
- 2.4Advertising & sales promotion
- 2.5Integrated marketing communications
- 2.6Introduction to digital Marketing
- 2.7Moving to the digital era: social, mobile, analytics and cloud
- 2.8Digital models for branding, sales, advertising and customer management
- 2.9Web, mobile and social channels for marketings
- Website Fundamentals and Tools6
- Social Media Marketing6
- Content Planning & Promotions7
Product & brand management
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